July 7, 2020

Coronavirus and the label industry

While the continuously evolving Covid-19 situation has presented new and unprecedented challenges, labels will continue to play a significant role in the whole global manufacturing, supply and usage chain.

Labels are part of the supply chains of basic necessities and provide a vital tool to convey information. Anything from everyday consumer items such as food, drink and household products, as well as providing essential health information. Size or weight, ingredients, traceability or general instructions – the label is crucial.

Governments across Europe have been taking measures to limit the human and economic impact of the pandemic and, in many cases, have released lists of critical professions and sectors that need exemption or relaxations in the laws from the crisis measures in the context of Covid-19. A policy tracker from the International Monetary Fund summaries the key responses. Although not always explicitly mentioned, it is clear that the labels and packaging sectors are an essential part of the supply chain of two of the most critical sectors: healthcare and the food supply chains.

MJ Flood provide practical support around the clock with our dedicated approach to customers in a collaborative, partnership approach. Despite all the bad news in the market over coronavirus, we’ve seen some positives from our label customer base.

Konica Minolta’s research has shown that in terms of linear metres printed on the Konica Minolta AccurioLabel presses across Europe, page volumes jumped by 150% in March 2020 – at the peak of the lockdown – compared to the previous month.

Benefits of digital production are well documented and have made seismic changes in the label industry. Shorter runs, just-in-time production and customisation where label printers and converters need the highest quality and super-fast turnarounds will become ever-more important in the years to come.

And our commitment to deliver the best possible service to all our clients, even against the odds, will never waver, with health and safety always our number one priority.

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